Acquiring new customers is one of the trickiest and costliest challenges facing businesses, but we can help. With a high perceived value, our incentives can set your business apart from competitors at a relatively low cost. Whether you are trying to get the attention of prospects or nurture your leads, we have effective business solutions.
ESTABLISH BRAND AWARENESS
Our culture is saturated with branding. Look around you. Chances are you can spot more than a few logos. It's essential that your business finds ways to not only stand out but to also interact with prospects. While traditional advertising can create a positive first impression, you want a lasting impression.
Our travel incentives are naturally memorable, for example, and make desirable prizes for giveaways. While some clients design their own promotions and tie in our incentives, many have measured a significant response rate using our Traffic Ticket system. Designed to increase foot traffic, Traffic Tickets are distributed through direct mail or at events and then scanned using a special Reader Board that you set up in a strategic location. Since everyone is a winner, this is a positive form of engagement that gives prospects a reason to remember you.
Our products help you start positive conversations with your prospects, increasing the likelihood that they will move forward through the customer lifecycle.
CAPTURE MORE LEADS
Capturing contact information from leads is essential if you want to include them in targeted lead nurturing campaigns. In most cases, we help strengthen the marketing tactics that our clients have already brainstormed or implemented.
Do you have an email newsletter? Use our incentives to increase sign-ups. Are you launching a social media contest? One of our vacation getaway products could be an enticing grand prize. Does your website or landing page promote an e-book download? Raffle off our cruise vacation certificates to lucky downloaders.
Combining your convincing content with our compelling incentives is a surefire way to increase the amount of leads that your business is capturing.
RECOMMENDED ACQUISITION PRODUCTS
NURTURE YOUR LEADS
Whether you have a cold database or recently acquired leads, we can help nurture your lead lists and pre-qualify them for your sales team. This can be a tempting step to skip in the customer lifecycle, but Gleanster Research reminds us of lead nurturing's continued importance: 50% of leads are qualified but not yet ready to buy, and only 25% of leads are legitimate and should advance to sales. You don't want to waste your sales team's time
For leads that fit into the not-ready-to-buy category, try incorporating our travel and lifestyle incentives in your content marketing strategies. For example, you could reward leads who download your whitepaper with a gas rebate card. Why you ask? Why is giving away something free so effective, be it an email full of industry wisdom, a free trial or a two-night getaway? Part of the science lies in our human tendency to repay kindness for kindness. Robert B. Cialdini explained it best in The Psychology of Persuasion, “One of the most potent of the weapons of influence around us is the rule of reciprocation. The rule says that we should try to repay, in kind, what another person has provided us.”
It's only natural for your leads to be more likely to listen to your sales pitch if you've given them value first.
"Dana you are the best! Thanks for making my reservations so easy!!"
"We were so pleased with the help that Dana gave us when we were planning out first trip to Las Vegas. She was very professional, helpful, considerate, and understanding. We had never used Grand Incentives and certainly did not know what steps to properly do. She was great."
"Awesome room in Dallas for Ambition 2014, thanks to Ambit Energy and Grand Incentives 2 night and 3 days for FREE. BEAUTIFUL SUITE!! Thanks Dana for all your help making this happen."
"Tammy, I want to take this time to thank you for the great job you did with our airfare using the companion ticket on our May Las Vegas trip. Your level of trip detail and your professional manner was so reassuring to us being 69 years old. This was so important to us."
David and Sara